Spearheaded the creative strategy for the 52nd Union Day Celebration at Expo City, Dubai, commemorating the union of the seven United Arab Emirates.

Collaborated closely with Creative Director Es Devlin and the organizing committee, overseeing the creative strategy from conceptualization to delivery.

Facilitated the development of the show's narrative, coordinating interdepartmental collaboration on story, scripts, and concepts, and developing deliverables, briefs, and specifications.

Assembled and motivated an extensive creative team, assigning project roles, delineating responsibilities, and implementing organizational frameworks.

Led creative departments in mapping out the creative journey and project milestones, performing critical path analysis and complex scheduling of interdependent deliverables.

Provided technical, construction, and fabrication consultancy, overseeing the design, development, and production processes of key set and scenic elements, props, costumes, broadcast, lighting, and special effects.

Partnered with sustainability consultants to ensure resource efficiency and the adoption of environmentally conscious practices throughout the production process, achieving ISO 20221 certification.

Directed strategic partner management, negotiating agreements with vendors, contractors, and brand partners to align with project objectives.

Managed financial aspects through tendering, defining scope of works, and budget management of core production elements.

Coordinated the integration of robotics, managing technical and choreography teams, logistics, and operations.

Proactively resolved operational challenges, ensuring adherence to schedule through dynamic problem-solving.

Addressed complex logistical challenges, including scheduling, resource allocation, and synchronization of project elements to ensure successful execution.

Aligned the ceremony with COP28 at Expo City Dubai, underscoring the UAE’s commitment to environmental sustainability.

Secured new business with Ogilvy by conceptualising and pitching an immersive brand activation for Bacardi’s New Caribbean Spiced Rum, successfully translating creative concepts into a compelling experiential live event.

Developed the Bacardí Flavour Rooms, a multi-dimensional mixology experience that took guests through three unique sensorial chambers before culminating in an afterparty.

Provided comprehensive arena design and construction consultancy, incorporating a mix of modular engineered structures and bespoke fabrication elements.

Led art direction inspired by Yayoi Kusama’s Infinity Rooms, producing fully mirrored exhibition spaces to create endless 360° reflections.

Pioneered experiential design, transforming each space into a dynamic dance floor by combining music and mixology with theatrical audiovisual spectacles.

Collaborated with Bacardi’s Head Mixologists and Sensory Expert Natalie Alibrandi to implement insights from sensory science, creating blueprints for an optimal tasting environment.

Specified technical requirements for a multidimensional integrated system to control and optimize environmental conditions, including surround sound, lighting, scent diffusers, heating, haze, ventilation, and air systems.

Prototyped, built, and programmed custom lighting systems triggered by tactile push-buttons, activating lasers, kinetic fixtures, and over 1,000 linear meters of LED to create captivating visual effects.

Managed operations and logistics, including the planning of core services such as power distribution, crew and resource management, and the coordination of transportation and plant machinery.

Conducted critical path analysis, contractor management, and developed a comprehensive schedule of works.

Handled financial forecasting, costing, and budget management.

Ensured full health and safety compliance, including CDM compliance and licensing.

Led the creative development for the Ninjago Campaign, blending reality and fantasy by designing a bespoke electronic energy-reading orb. This innovative device, integrated with UI/UX design elements, detected electronic variations and interfaced with a digital interactive vending machine, delighting children by dispensing Ninjago characters.

Managed onsite logistics planning and execution, ensuring seamless installation and operation of the activation across various UK locations. Coordinated with venue teams and managed logistics to ensure efficient setup and takedown.

Oversaw the technical production, including the integration of interactive technology and digital interfaces. Ensured that all technical elements were functional and provided a smooth user experience.

Managed the campaign's budget, overseeing the allocation of resources for prototyping, production, and deployment. Ensured cost-effective solutions while maintaining high-quality standards.

Directed the prototyping phase, working closely with designers and engineers to develop and refine the electronic energy-reading orb and vending machine interface. This included testing and iterating the product to ensure reliability and engagement during the activation.

Developed the creative strategy and conceptualized the eye-catching Gumtree-themed skip, designed to visually communicate the brand's message of eco-consciousness and budget-friendly alternatives.

Effectively managed a modest budget to maximize the reach and engagement of the campaign, ensuring cost-effective solutions without compromising the impact of the brand activation.

Implemented an engaging claw machine experience, allowing participants to win a range of items from paddleboards and vintage fashion to Pelotons. This interactive element served to promote the thrill of discovering unique, pre-loved treasures and encourage sustainable consumer habits.

Crafted and communicated a compelling narrative around sustainability, highlighting the benefits of choosing pre-loved items and promoting Gumtree as a platform for affordable, eco-friendly shopping.

Worked closely with CreateLondon and other stakeholders to ensure alignment with Gumtree's brand values and objectives, delivering a cohesive and impactful campaign experience.

Implemented measures to evaluate the campaign's effectiveness, tracking consumer engagement, media coverage, and social media activity.

Compiled reports to provide insights and assess the campaign's success, informing future strategies.


Led the production, design and execution of pop-up environments to introduce Starbucks' new Oleato product platform, featuring olive green and golden foam themes across installations, including vibrant store façades, walk-through boxes with tactile interiors, and authentic Italian Piaggio serving bars.

Directed the scenic design to authentically reflect the Sicilian origins of the Partanna olive oil, overseeing construction and aesthetic detailing to create a cohesive brand experience.

Managed budgeting processes, driving value engineering to optimize construction methods and resource efficiency, ensuring cost-effective solutions without compromising quality and brand standards.

Coordinated vendor contracts, managing supplier relationships and negotiations to secure favorable terms, and overseeing the procurement and timely production of materials, components and services necessary for the campaign's execution.

Scoped and managed the logistics of transportation and plant machinery across the install and de-rig phases, ensuring efficient and safe handling of equipment and materials.

Acted as the primary liaison with local councils and landowners to secure outdoor spaces for installations and taster sampling areas, ensuring all installations complied with local regulations and health and safety standards.

Led the onsite production management for the Happy Readers Book Tour, a campaign by McDonald's providing 500,000 free books to children across 16 locations in the UK and Ireland.

Managed the installation of the activation arena, which included setting up a 5-a-side football pitch to encourage physical exercise and provide coaching sessions with professional footballers.

Oversaw logistics management, ensuring the smooth transport and setup of materials and equipment at each location.

Acted as the primary client liaison, managing client relationships and ensuring that campaign objectives were met effectively across all locations.

Led the creative production of OPPO's Find N2 Flip campaign, featuring an immersive pop-up at Westfield London as part of OPPO's celebration of its global sponsorship of the UEFA Champions League.

Conceptualized interactive elements and narrative-driven engagement mechanics, enhancing the visitor experience from entry to exit.

Designed and managed awe-inspiring interactive elements, including a giant replica of the flip phone, an articulating wave display demonstrating the phone's durability, and custom-engineered electronic games.

Consulted on the structural calculations for truss systems, integrated ballast, and wind loading requirements, ensuring the safety and stability of the ambitious infrastructure builds.

Coordinated security and brand ambassadors in the operations management of special appearances, including European football star Michael Owen.

Managed the production of set and scenic fabrication, maximizing resource efficiencies and optimizing the supply chain, ensuring an integrated approach to cross-functional collaboration.

Curated innovative content, incorporating interactive electronic displays to augment live experiences and create a seamless integration of technology and entertainment.

Provided strategic consultancy across the design, planning, and execution of the opening celebrations for the £9bn restoration project of Battersea Power Station. This included delivering a public festival program, an award-winning royal spectacle, a public ceremony, and a series of community festivals.

Managed complex scheduling, procurement, stakeholder management, transport, and logistics to ensure seamless execution of all event components.

Applied engineering and technical knowledge to design and produce an automated hologauze projection surface, enhancing visual effects and immersive experiences during the events.

Implemented Construction Design and Management (CDM) principles and value engineering to translate creative conceptual designs into robust construction methodologies, optimizing efficiencies in AV, set, and scenic builds.

Led the design and delivery of operational strategies, including the creation of Event Management Plan (EMP) documentation and securing necessary event licensing.

Managed end-to-end production, meticulously planning technical and operational components for public and private events.

Consulted on set, scenic, stage, and auditoria design, working with a multidisciplinary team of structural engineers, designers, and safety consultants to create a 360° aerial arena spanning various levels.

Conducted value engineering and high-value budgeting, detailed scope of works documentation, and prepared both client-facing and production-focused briefs to align stakeholders and achieve project milestones.

Led operations and logistics, designing and implementing robust traffic management systems, including swept path analysis, and managing transport, plant machinery, accreditation systems, and security processes.

Managed contractor design and implementation, overseeing phased planning, briefing, and directing site teams to ensure efficiency and adherence to the schedule against challenging timelines.

Managed relationships with key stakeholders, aligning required permits and services with estate management teams to ensure compliance, meet access requirements, and facilitate smooth execution through phased production.

Managed the onsite production for Chase's brand activation at the Birmingham 2022 Commonwealth Games, the largest multi-sport event in the UK for over a decade.

Oversaw the delivery of an immersive bikeathon event that combined virtual cycling with a real-life experience, allowing thousands of fans to participate in a cycling challenge inside the vibrant Chase Village.

Collaborated closely with key stakeholders, including the 2022 Birmingham Organising Committee and high-profile ambassadors. Facilitated live interaction with Olympic gold medallist Chris Hoy to create a unique cycling experience at the Smithfield Festival site.

Led the phased installation of staging and infrastructure, ensuring the safe and efficient construction of modular scenic elements, including managing work at height and rigging tension span shade structures.

Coordinated event control, including traffic management and security services, to facilitate smooth operations and ensure the safety of participants and visitors.

Ensured health and safety compliance throughout the event, working with relevant authorities and adhering to all regulations.

Delivered a gold standard in venue design and live experience execution, aligning with the high standards set by the 2022 Birmingham Organising Committee.

Provided comprehensive preproduction support for the Envision event, working closely with Microsoft to align objectives and deliverables.

Offered set and scenic design consultancy, guiding the creative vision and ensuring that all visual elements met the brand's high standards.

Led technical direction for the Plenary and Main Arena audiovisual (AV) setups, overseeing the implementation of cutting-edge AV technologies to enhance the event's presentations and interactive sessions.

Led the project for a community engagement and outreach event at Microsoft Campus, Thames Valley Park, highlighting Microsoft's dedication to education and skills development.

Directed the creative development and technical production design across various zones, integrating presentations and performances. The event featured international talent and prestigious speakers, including PM Rishi Sunak.

Oversaw art direction, including the installation of 12-meter banners, creation of digital content such as motion graphics, and implementation of sustainable wayfinding solutions using cardboard engineering technologies.

Devised creative strategies, conceptualized client briefs, and produced run-of-show documents and technical scripts to amplify brand messaging and enhance stakeholder engagement through experiential multimedia.

Managed client consultancy, onboarding and coordination of creative and technical teams, budget oversight, critical path planning, and live event execution, ensuring seamless delivery and impactful experiences for all attendees.

Led the technical production, scoping the AV overlay, and coordinating the hybrid execution with multiple camera setups and a live gallery. Directed sound engineering and video relay solutions to ensure high-quality live and virtual audience experiences.

Transformed the Amex Lounge into an immersive Ibiza club night experience by projecting Ibiza-inspired imagery and utilizing dynamic lighting to recreate the iconic club atmosphere.

Led the creative production across all elements, from conceptualization to execution, ensuring alignment with client goals and cultural relevance.

Key responsibilities included researching client briefs, creative ideation and guest experience design of audience engagement mechanics.

Developed exclusive Cardmember uplifts, including complimentary Ibiza Classics cocktails and access to the Amex Burger Bar offering complimentary food items. Provided "recovery packages" containing eye masks, earplugs, and post-rave vitamins to guests as they departed.Curated an interactive Music Mural, where a graphic artist created a UV-illuminated mural inspired by the night’s setlist, revealed fully at the afterparty.

Managed contracts and technical riders for guest DJs, including Groove Armada, ensuring seamless coordination for their live sets and extending the party atmosphere.

Enhanced the guest experience with a mirrored photo opportunity area featuring dynamic lights and projections for a fun Ibiza twist. Organized the Amex Burger Bar, offering complimentary food items to Cardmembers with vouchers provided upon arrival.

Led the design and procurement of AV systems, including installing a moving light rig and video wall rigging. Implemented a comprehensive stage package with floor-mounted and truss-mounted moving lights to enhance the performance area and activation spaces.

Curated archive Ibiza classics footage, projected across a projection array to relay screens, enhancing the atmosphere with nostalgic visual elements.

Directed operations strategy, including guest flow, safety protocols, and the overall event schedule. Ensured a seamless guest experience from entry to exit, including Cardmember-exclusive benefits.

Implemented robust production protocols, tailored critical path planning, and engineered high-value creative solutions. Managed transparent budgeting and provided comprehensive post-event reporting to measure success and impact.

Worked closely with full H&S consultancy and the O2 estate to implement robust crowd management, emergency, and security processes, ensuring a safe and controlled environment for all attendees.

Oversaw the full production of the galas, ensuring seamless execution from conception to completion, including coordination with stakeholders and logistical management.

Managed the attendance of A-list celebrities and high-profile guests, ensuring a premium experience through meticulous VIP services.

Developed the creative vision, including set design, lighting, and audiovisual elements, collaborating with designers and technical teams to align with the festival's branding and theme.

Coordinated closely with BFI, American Express, and other key partners, ensuring that all festival objectives were met and maintaining strong relationships through effective communication.

Managed on-site logistics, including the coordination of event staff, security, and catering services, ensuring smooth operations and prompt issue resolution.

Ensured compliance with health and safety regulations, including COVID-19 protocols, by working with health and safety officers to implement necessary precautions.

Directed technical aspects, including audiovisual setups, lighting design, and sound engineering, and managed the integration of multimedia elements to enhance the guest experience.

Conducted post-event analysis to assess the success of the galas, gathering feedback from stakeholders and attendees to inform future event planning and execution strategies.

Led the planning and execution of the opening and closing galas for the 65th BFI London Film Festival in partnership with American Express, including events at the Royal Festival Hall and Skylon.

Oversaw the full production of the galas, ensuring seamless execution from conception to completion, including coordination with stakeholders and logistical management.

Managed the attendance of A-list celebrities and high-profile guests, ensuring a premium experience through meticulous VIP services.

Developed the creative vision, including set design, lighting, and audiovisual elements, collaborating with designers and technical teams to align with the festival's branding and theme.

Coordinated closely with BFI, American Express, and other key partners, ensuring that all festival objectives were met and maintaining strong relationships through effective communication.

Managed on-site logistics, including the coordination of event staff, security, and catering services, ensuring smooth operations and prompt issue resolution.

Ensured compliance with health and safety regulations, including COVID-19 protocols, by working with health and safety officers to implement necessary precautions.

Directed technical aspects, including audiovisual setups, lighting design, and sound engineering, and managed the integration of multimedia elements to enhance the guest experience.

Conducted post-event analysis to assess the success of the galas, gathering feedback from stakeholders and attendees to inform future event planning and execution strategies.

Held full ownership of technical production for The Big Wrap-Up Show, an augmented reality, hybrid event featuring A-list talent, including live performances from Rag & Bone Man, Clean Bandit, and Beardyman, hosted by Claudia Winkleman.

Led the production and procurement of all technical and operational components, including venue search, stage design, set and scenic overlay, broadcast, power, network, and communications systems, rigging, pyrotechnics, and audiovisual design.

Managed the onboarding of operational personnel and ensured full compliance with Construction Design and Management (CDM) regulations.

Provided strategic consultancy on experience design for both in-person and virtual audiences, integrating pre-recorded content and motion graphic design.

Designed and managed a full studio control room gallery to enhance virtual engagement and audience integration, utilizing live vision mixing.

Directed the scoping of all integrated technical systems, including sound, lighting, projection, power distribution, control, special effects (SFX), and video arrays.

Developed AV design, including lighting briefs and site-specific audio systems, and offered broadcast consultancy, creating camera plots and technical scripts.

Managed onsite production, leading event crews and technical contractors through tight timelines to ensure delivery to the highest standards, on time, within budget, and on schedule.

Coordinated catering, facilities, and welfare management, ensuring all logistical needs were met, and maintained strategic relationships with partners and stakeholders.

Handled venue sourcing and managed stakeholder coordination for all licensing, accreditation, and facilities management processes, ensuring smooth and compliant execution of the event.

Led research, development, and refinement of briefs for the partner activation at The Black Business Show, ensuring clear and effective communication of objectives.

Collaborated with the CAD department to create a bespoke set design, tailored to the event's specific branding and functional requirements.

Managed full onsite Construction Design and Management (CDM) processes, overseeing contractor management, onsite logistical delivery, and crew coordination to ensure a seamless execution of the event.

Oversaw the production of Fireside Seminars, a series of engaging events featuring industry leaders in AI and technology, held to inspire new research directions and discuss the latest developments.

Managed coordination with stakeholders, ensuring effective preproduction planning and seamless live execution of each seminar.

Directed the technical design, implementing hybrid AV and broadcast systems to facilitate both in-person and virtual participation, enhancing the accessibility and reach of the seminars.

Led the set design process, establishing branding guidelines for stage infrastructure and curating digital assets for live streaming, ensuring a cohesive and professional presentation across all platforms.

Comprehensive project management of a 3D art installation at Observation Point, Southbank, promoting the premiere of "The Ocean at the End of the Lane" at the National Theatre. The installation featured a 9x6m optical illusion painting on canvas created by renowned 3D artist Joe Hill.

Developed the creative approach and experience design, collaborating with artists to fully realize the brief's ambition and bring the artwork to life, integrating UV lighting design to enhance the visual experience.

Managed all production aspects, including site mapping, scoping and procurement of materials and resources, and overseeing the build, live display, and de-rig phases.

Coordinated operational planning, appointing and briefing multidisciplinary teams to ensure the smooth execution of safety, security, and logistics requirements.

Provided leadership for brand ambassadors, ensuring staff were fully trained to engage with the public, deliver a cohesive guest experience, and provide information about the upcoming show.

Appointed a Health & Safety advisor to develop comprehensive Risk Assessments, Method Statements (RAMS), and an Event Management Plan (EMP) for the project.

Managed one of the five main arenas at the Forbidden Forest Festival, overseeing all operational aspects during the live electronic dance music event held on September 8, 2018, at Wymeswold Airfield.

Coordinated logistics and operations for the designated zone, ensuring smooth execution of activities within the forest setting, accommodating up to 10,000 attendees.

Acted as the primary artist liaison, managing communications and logistics for performers, facilitating their needs, and ensuring a seamless experience for artists and production teams.

Instrumental in the logistical and operational delivery and site management of the House 99 product launch.

Directed contractors and workforce to deliver the event in line with schedule, maintaining health and safety standards throughout the build and de-rig phases while acting as lead foreman.

Operated event control, troubleshooting issues, overseeing security operations, and managing stage and performance artists.

Coordinated security planning and implementation, ensuring robust close protection for A-list celebrities, including David Beckham, Loyle Carner, and Nick Grimshaw.

Managed the onsite production of the prestigious Evening Standard Theatre Awards ceremony held at the Royal Theatre Drury Lane.

Directed onsite construction management, overseeing the installation of staging, rigging, lighting, audio, video, and special effects.

Coordinated with broadcast teams to ensure seamless live coverage of the event.

Provided event control during the live ceremony, supervising operational teams to ensure smooth execution.

Managed the health, safety, and well-being of all staff and participants, maintaining rigorous standards throughout the event.

Oversaw the onsite production of the UK’s largest annual festival of Japanese culture and food at Trafalgar Square, attracting large crowds and showcasing a diverse array of cultural activities.

Managed multiple zones, systematically overseeing the installation, live operations, and de-rigging processes to ensure smooth and efficient execution.

Directed technical teams in the installation of key services and utilities, ensuring all necessary infrastructure was in place for the event's success.

Coordinated traffic management strategies to ensure efficient flow and control within the festival area, while upholding strong safety and security protocols.

Led safety and security teams, ensuring strict compliance with health and safety regulations, and providing a secure environment for all participants and attendees.

Led the production of the multi-award-winning Liberty Festival for three consecutive years, celebrating inclusivity and diversity in the arts.

Production management of a wide range of performances, including street theatre, circus acts, live music, art, and dance, showcasing talent from Deaf and disability arts.

Designed and executed a fully accessible, mass-participation event held at QE Olympic Park, with multiple stages, zones, and attractions.

Ensured all elements of the event met the highest standards of accessibility and inclusivity, with a specific focus on catering to D/deaf, disabled, and neurodivergent individuals.

Implemented a strategic zoning plan centred around the main stage, with custom-engineered walkways providing easy access and minimizing travel distances.

Enhanced accessibility by installing information points and welfare facilities at strategic locations, supported by a team of access consultants including BSL interpreters, site guides, audio describers, and personal assistants.

Developed braille event programmes to assist visually impaired attendees, offering detailed maps and information about the event.

Managed technical production elements to optimize accessibility, such as installing audio induction loops and adjustable relay monitors at performance stages.

Tailored sound systems, including a custom bass-heavy setup for the Deaf Rave arena, to accommodate diverse audience needs.

Created accessible adaptations for interactive experiences and designated quiet spaces, including a unique inflatable cavern with soothing lighting and intimate performances.

Applied British Accessibility Standards BS 8300-2:2018 throughout the design of infrastructure, ensuring maximum accessibility for all user groups.

Worked closely with disability rights ambassadors and accessibility advocates to rigorously test all event components from concept to implementation.

Provided comprehensive training for staff on disability, equality, and awareness, ensuring a well-coordinated effort with specialist teams to deliver an inclusive and welcoming event experience.

Awarded a ‘Gold’ standard with distinction from an independent accessibility consultant and auditor, securing continued funding from the GLA and the London Mayor’s Office for future iterations of the festival.

Leadership of Event Management Planning for National Paralympic Day over three years, celebrating inclusivity and diversity in sports with interactive zones and special attractions at Queen Elizabeth Olympic Park.

Fostered strategic relationships, chaired interdisciplinary team meetings, and built connections with funding partners and governing bodies.

Managed high-value budgets and complex scheduling, ensuring efficient use of resources and smooth execution of multiple activities.

Strategic site mapping, selecting Stratford as the event location to align with the Olympic Legacy plan, capitalizing on the park's extensive public transport links, blue badge parking, and park-and-ride mobility buses and buggies.

Recruited cross-functional operational teams for front-of-house, stage management, technical, and operational roles; facilitated onboarding, training, development, and performance management.

Developed a comprehensive Event Management Plan and implemented policies and procedures to streamline operations and maintain safety and consistency in event execution.

Produced risk assessments, method statements, and management plans to ensure safety and compliance throughout the event.

Coordinated involvement from prominent figures, including Lord Mayor Boris Johnson, and organized coaching sessions with leading athletes and Olympians.

Directed the technical design and implementation of fully accessible infrastructure, set, and scenic elements, ensuring all systems, services, and facilities exceeded British Accessibility Standards.

Conducted an independent audit and post-event evaluation, contributing to subsequent bid funding.

Appointed Senior Production Manager for Dancing City, overseeing three consecutive years of this large-scale outdoor dance event.

Led stakeholder engagement, partnering with numerous governing bodies across the Canary Wharf estate.

Chaired licensing safety advisory committees, aligning stakeholders and securing relevant permit approvals and licensing.

Managed the logistics and coordination of 10 performance areas, involving 900 artists, 50 event crew members, and a comprehensive technical team.

Ensured seamless execution of all performances, handling complex scheduling, technical setups, and artist coordination.

Collaborated with choreographers and technical staff to integrate sound, lighting, and stage design across multiple venues.

Developed and implemented safety protocols and crowd management strategies, maintaining a safe and enjoyable experience for performers and attendees.

Compiled guest, artist and audience feedback reports as part of the post-event evaluation to continuously improve production processes and overall event quality.

Co-production and logistics support for "The House," the opening show of the 2016 Greenwich+Docklands International Festival, commemorating the festival's 21st anniversary and celebrating the 400th anniversary of The Queen's House in Greenwich.

Managed "Clash of Drums," the festival's finale featuring a fusion of percussion and fireworks by Les Commandos Percu and Deabru Beltzak.

Developed site mapping and emergency protocols, applying crowd science principles to manage audience flow and ensure safety.

Coordinated a complex audio-visual spectacle, integrating pyrotechnic displays with live percussion.

Secured all necessary permits and ensured compliance with legal and safety regulations.

Worked closely with local authorities and emergency services to coordinate logistics and safety measures.

Conducted feasibility studies to evaluate site suitability and event impact.

Oversaw all production aspects from planning through to post-event evaluation, ensuring seamless execution.

Conducted post-event analysis, gathering feedback and documenting lessons for future events.

Led the full-scale event production of the People’s Project, an interactive architectural installation constructed entirely from cardboard boxes and tape, built by community participants from the top down. The structure reached an impressive height of 16 meters (approximately 52 feet). Collaborated closely with artist Olivier Grossetête on the logistical components of the experience design.

Managed the project from concept through to delivery and post-event evaluation, ensuring alignment with the objectives of the London Legacy Development Corporation and local authorities.

Oversaw comprehensive planning and execution, coordinating with stakeholders to facilitate the large-scale community engagement project. Worked closely with the local borough, engaging local schools and community groups in pre-event workshops to construct the component pieces of the installation.

Focused on extensive program development, including the coordination of materials, site logistics, and participant involvement, ensuring a smooth and inclusive building process.

Conducted thorough post-event evaluations, assessing the success of the project in meeting artistic and community goals while maintaining safety and operational efficiency.

Co-production and logistics support for "The House," the opening show of the 2016 Greenwich+Docklands International Festival, commemorating the festival's 21st anniversary and celebrating the 400th anniversary of The Queen's House in Greenwich.

Assisted the Technical Production Manager in critical path analysis and complex scheduling across the build, live, and de-rig phases, ensuring seamless integration of live performance with advanced video projections.

Led the pre-planning of safety, security, and welfare measures, meticulously engaging with health and safety professionals to establish comprehensive protocols.

Conducted value engineering of key scenic and technical components, optimizing cost efficiencies and ensuring precise financial reporting.

Coordinated with health and safety professionals to maintain a secure working environment, prioritising the welfare of all crew members throughout the project's lifecycle.

Assisted the Technical Production Manager in delivering a high-profile fashion show within the grand Turbine Hall at Tate Modern, ensuring the seamless execution of all technical aspects.

Provided technical direction support across the build, live, and de-rig phases, overseeing the safe and timely installation of flown lighting systems executed by rope access technicians via aerial rigging.

Led the production team in coordinating the systematic construction process, and supervising the assembly of seating, staging, and audio-visual systems to precise specifications.

Acted as the logistics and operational lead, managing the flow of all event elements and working closely with traffic management teams and security to ensure smooth operations and safety throughout the event.

Conducted quality control, collaborating with technicians to ensure optimal audio and lighting conditions for an exceptional viewing experience.

Managed health and safety protocols, delivering toolbox briefings, and maintaining compliance with CDM regulations to ensure a safe working environment for all team members.

Led preproduction on various components of the Rugby World Cup warm-up events, flag and trophy presentations at 48 international rugby matches across 13 stadiums nationwide.

Conducted site surveys and feasibility testing to ensure the suitability and safety of each venue, addressing logistical challenges and ensuring seamless execution.

Managed production coordination, focusing on the integration of impactful visual elements to create a memorable atmosphere for the ceremonies.

Oversaw cost analysis, emphasizing material and resource efficiency. Negotiated with vendors and suppliers to optimize procurement processes, securing the best possible terms and quality for materials and services.

Provided detailed project reporting, tracking progress and ensuring all elements were delivered on time and within budget. Maintained clear communication with all stakeholders to ensure transparency and alignment throughout the event.

Spearheaded the production management of "Four Fridas," featuring an awe-inspiring aerial performance by Wired Aerial Theatre and the ancient Mesoamerican Danza de los Voladores ritual.

Coordinated all aspects of the production, from conducting feasibility studies to managing licensing, technical delivery, and post-event evaluation. Supervised the production build and de-rig, ensuring effective contractor management and logistical planning.

Led comprehensive site management efforts, including overseeing aerial safety and rigging operations. Ensured the safe execution of complex stunts and performances, managing overall site logistics.

Fostered strategic partnerships and unified multidisciplinary teams, establishing a clear communication strategy. Managed stakeholder relationships to ensure alignment and smooth execution throughout the event.

Developed and implemented an operations strategy that encompassed event management planning, emergency planning, CDM compliance, and event control.

Managed all licensing, accreditation, and facilities management processes, with a strong focus on accessibility.

Directed workforce planning, including recruitment, scheduling, and deployment, while prioritising health, safety, and well-being. Ensured efficient operation and adherence to safety standards for all team members.

Led the research and development phase for the UK premiere of "Kori Kori," a dynamic outdoor journey performance by French company La Compagnie Oposito.

Managed budgeting for the production, ensuring financial resources were allocated efficiently while maintaining high-quality standards.

Provided technical direction, overseeing the setup of staging, sound, and lighting systems, as well as the coordination of actors and musicians throughout the performance.

Planned the performance route from the Cutty Sark gardens through Greenwich, developing a comprehensive Event Management Plan (EMP) that included operations and emergency response strategies.

Ensured full compliance with health and safety regulations, including Construction Design and Management (CDM) compliance, to guarantee the safety and security of performers and the audience.

Secret Cinema’s debut immersive Star Wars event, transforming audience members into iconic characters within a cinematic screening and live-action performances, spread across Alexandra Palace and its 196-acre grounds.

Collaborated with event producers and choreographers to produce technical scripts and run-of-show documentation, ensuring a cohesive and integrated arena design.

Provided creative consultancy on experience design, conceptualising interactive elements and narrative-driven engagement mechanics, enhancing the immersive experience from entry to exit.

Created detailed site mapping, including schematics, elevations, and site plans, applying crowd science to calculate audience capacities and design the guest journey within the event overlay.

Engineered modular layered scaffold infrastructure and custom-fabricated scenic elements for a multilayered stage design, incorporating surrounding performance towers and integrated AV systems.

Designed special effects and specified advanced systems, including helium airships, pyrotechnics, drone displays, and automated moving ‘mothership’ staging elements.

Directed the scoping of all integrated technical systems, including sound, lighting, projection, power distribution, control, automation, and video arrays.

Developed the program in collaboration with artist management, finalising contracts, curating AV content, and delivering technical riders for renowned artists DJ Yoda, Nightmares on Wax, and Jamie Jones.

Formulated production schedules and construction logistics, contracting and coordinating the installation of technical elements, utilities, and infrastructure for build, live, and de-rig phases.

Designed and implemented a comprehensive operations strategy, including security, stewarding, and traffic management, effectively managing large crowds and ensuring a safe, orderly flow of participants.

Managed event compliance, obtaining necessary licenses and ensuring adherence to legal, legislative, and contractual requirements throughout the project lifecycle.

Motivated show teams and technical contractors, maintaining high-quality production standards and delivering a memorable experience for all attendees.

Generation of Z is a site-specific, multi-sensory interactive theatre show set within a labyrinthian wasteland, immersing audiences amidst the action of an unravelling zombie apocalypse.

Led a specialist team of architectural consultants to transform a 25,000-square-foot disused suburban department store into a purpose-built theatre venue.

Devised comprehensive critical path plans and phased construction design management, ensuring safe, timely, and compliant execution of all elements.

Executed financial management, formulating, optimizing, and controlling interdepartmental budgets to mitigate risk, ensure adherence, and implement resource efficiencies.

Worked closely with the show directors to capture plot-critical information, producing detailed technical blueprints, specifications, and design briefs to bring the full creative vision to life.

Appointed systems engineers, set designers, and principal contractors to implement scenic and technical overlays, utilising advanced sound, lighting design, and special effects to enhance the immersive experience.

Designed the operational strategy, health and safety protocols, and systemised facilities management approach; coordinated the assembly and onboarding of stage management, operations, and front-of-house teams.

Managed complex scheduling and the assembly of the live production team, including stage management, front-of-house roles, and public engagement.

Oversaw cast welfare and implemented the 'Zombie Volunteer' recruitment approach. Secured Time Out London as a media partner to amplify promotional outreach.

Managed the set restoration and delivery for the No1 Traveller Campaign at the Destinations Travel Show, ensuring the exhibit reflected the brand's premium image.

Oversaw the event crew and coordinated the setup and maintenance of the exhibition stand, ensuring all elements were delivered on time and to specification.

Directed the onsite team, including contractors and technical staff, to execute a seamless and engaging experience for attendees, highlighting the brand's services and offerings.

Delivered a high-quality experience to 8,000 attendees across three cities, ensuring each location met Thomas Cook's brand standards and educational objectives.

Translated the creative brief into actionable plans, designing, engineering, and managing the fabrication of a touring immersive training experience that featured 28 unique activity zones.

Coordinated the setup and execution of interactive and educational elements, maintaining consistency and quality across all installations.

Managed all technical and operational aspects, including audiovisual setups, power distribution, and infrastructure, to support a wide range of activities.

Led a team of technicians and coordinators, ensuring smooth operations, strict safety compliance, and adherence to tight schedules.

The One Million Opening Ceremony celebrated the milestone of one million participants in the Great North Run, featuring performances by internationally renowned artists and a large-scale public spectacle.

Supported the Technical Director by ensuring all site activities were executed safely and according to schedule, managing an event that attracted over 50,000 attendees.

Oversaw the management of staging structures, including the setup and coordination of performance areas for live acts and presentations.

Implemented comprehensive traffic management plans to accommodate large crowds and ensure smooth logistics for performers, staff, and attendees.

Maintained overarching control of site operations, coordinating with various departments to align with the event schedule and ensure a seamless experience for all involved.

Managed on-site production for the UK premiere of "Kadogo; Child Soldier" by Chilean company La Patriótico Interesante, overseeing rehearsals and ensuring smooth coordination with the production team.

Directed the technical installation, overseeing the setup of infrastructure, staging, audiovisual equipment, and special effects to support the visually impactful performance.

Supervised the operation of plant machinery and managed build crews, ensuring the efficient and safe construction of the performance environment at the Queen Elizabeth Olympic Park (QEOP).

Managed the community engagement event series for Coca-Cola on behalf of Slice, delivering immersive experiences at green field sites across multiple locations.

Led experience design, creating multiple zones with diverse audience engagement attractions, including interactive installations and activities.

Provided technical direction, overseeing the setup and operation of audio, lighting, power distribution, special effects, and other infrastructure elements.

Designed and managed comprehensive security protocols for greenfield sites, ensuring safety and security for all participants and attendees.

Delivered preproduction planning, including complex scheduling and logistics coordination, ensuring all elements were prepared and executed on time.

On-site management of operations, leading teams of zone managers, contractors, and technicians to ensure smooth event execution and high-quality experiences.

Collaborated with Artistic Director Bradley Hemmings from conception to delivery of the performance of "Muare" at the National Maritime Museum, a visually striking aerial performance involving a 100-ton crane and advanced technical setup.

Contributed to the development of the comprehensive event management plan, detailing all aspects of the production including safety protocols, logistics, and audience management.

Coordinated build schedules, ensuring the timely setup of all technical infrastructure and performance elements, including rigging and aerial equipment.

Managed relationships with contractors and suppliers, overseeing the procurement and installation of necessary technical equipment and materials.

Liaised with licensing authorities and local authorities to secure all necessary permits and approvals, ensuring full compliance with regulatory requirements and public safety standards.

Collaborated closely with the organising committee, overseeing the technical build of the ancillary sphere and staging structures to support the Paralympic Flame Lighting Ceremony.

Managed all aspects of production, including the installation of lighting and audio-visual systems, ensuring high-quality sound and visual experiences for the live audience and broadcast viewers.

Coordinated logistics for the ceremony, including the movement and positioning of the Paralympic flame, ceremonial props, and accessibility accommodations for athletes and dignitaries.

Supervised a team of technicians and stagehands, ensuring all technical elements were executed flawlessly and on schedule while maintaining strict adherence to safety protocols.

Facilitated communication between creative teams, technical staff, and event organisers to ensure a cohesive and well-coordinated production, enhancing the overall impact of the ceremony.

Managed the production of the 2045: Futurists Symposium, a forward-thinking event exploring future technologies and societal trends.

Designed a program featuring leading professors and scientists, curating a series of compelling presentations and panel discussions to engage and educate the audience.

Implemented a free school attendance program, broadening the symposium's audience by providing access to local students and educators, and fostering community engagement and educational outreach.

Coordinated all technical and logistical aspects, including stage design, lighting, audio-visual systems, and on-site setup, ensuring a seamless event experience.

City centre manager of the Great Manchester Run, overseeing the coordination and safety of over 40,000 runners participating in the 10k race through the city centre.

Supervised the setup and breakdown of essential areas, including hydration stations, medical points, and course signage, ensuring a well-organized and secure environment for participants and spectators.

Coordinated with local authorities and emergency services to manage road closures and crowd control, maintaining smooth operations along the course route and enhancing the overall event experience.

Led the installation of multiple event zones, including start and finish lines, medal collection points, information booths, and designated meeting areas.

Regulated the flow of competitors into the water at the Great London Swim, prioritizing safety and efficiency to ensure a smooth transition for participants.

Demonstrated keen attention to detail and the ability to operate effectively under pressure, maintaining the integrity and success of the event.

Managed a designated zone during the Great Scottish Run, ensuring smooth operations for over 30,000 participants in both 10k and half marathon events.

Coordinated setup and breakdown of critical areas, including roadblocks, stage construction, and medical and welfare facilities, maintaining a safe and organized event environment.

Supervised a diverse team of contractors, volunteers, and group leaders, overseeing the seamless execution of event logistics and ensuring an exceptional participant experience.

Coordinated transport services for high-profile celebrities and athletes, ensuring timely and safe passage throughout the 5-mile course.

Assisted in the setup and breakdown of key areas, including the finish line, medal collection points, and information and family meeting zones.

Contributed to crowd management, proactively identifying and resolving bottlenecks to enhance participant safety and overall event quality.

Trained and managed a team of twelve international corporate hospitality staff, ensuring high service standards and cohesive team operations.

Coordinated closely with the Ticketing Manager and VISA database department to efficiently distribute ticketing packages and prepaid gift cards for six unique hospitality programmes, serving over 6,000 guests.

Facilitated seamless coordination among all teams, ensuring exceptional levels of hospitality and service were consistently delivered.

Determined forecast projections, ensuring that all visitor requirements were anticipated and prepared ahead of schedule.

Authored appraisals for junior staff, providing detailed feedback to programme producers to enhance team performance and service delivery.

Orchestrated the planning and execution of front-of-house operations for the National Boat Show, held at ExCel, London, and Marina, Southampton, ensuring smooth logistical coordination and event delivery.

Developed and implemented marketing initiatives aimed at boosting show attendance, working closely with sponsors and exhibitors to enhance brand exposure and engagement.

Managed relationships with exhibitors, providing comprehensive support to address their needs and ensure optimal participation and display at the show.

Directed the creation and dissemination of promotional materials, including digital and print advertisements, to effectively communicate event features and attract target audiences.

Supervised ticketing operations and attendee registration, collaborating with British Marine to streamline the process and enhance the visitor experience.

Conducted thorough post-event evaluations, analysing performance metrics and gathering feedback to inform strategies for improving future events.

Executed the event planning and coordination FOH operations at the BBC Good Food Shows at the National Exhibition Centre, Birmingham, managing logistics, scheduling, and on-site operations.

Developed marketing and promotional strategies to drive attendance, collaborating with exhibitors and sponsors to enhance visibility and engagement.

Oversaw exhibitor relations, ensuring smooth communication and coordination, handling queries, and supporting exhibitors in maximizing their show presence.

Coordinated the design and distribution of promotional materials, including event brochures, digital content, and advertisements, to effectively market the show and its highlights.

Managed ticketing and registration processes, working closely with Redbox Ticketing to optimize the customer experience and streamline entry.

Analysed post-event data and performance metrics, providing detailed reports and recommendations for improving future shows and marketing campaigns.

Collaborated closely with the operations manager to develop and finalize the production schedule, ensuring all event elements were meticulously planned.

Actively oversaw the on-site set-up and breakdown, prioritizing safety and efficiency to ensure adherence to the established timeline.

Managed the production of the ‘Shore Street Shindig,’ a vibrant street party in the heart of Bloomsbury, coordinating logistics and event flow.

Served as an artist liaison and assisted the AV teams, ensuring all acts ran according to the scheduled times and met technical requirements.

Spearheaded a comprehensive marketing campaign, utilizing social media, JCDecaux posters, and guerrilla marketing, significantly boosting public engagement and festival visibility.

Facilitated youth workshops in educational settings, integrating community outreach into the marketing strategy and enhancing the festival's cultural impact.

Coordinated logistics and managed operations for a live street festival featuring over 100 graffiti artists and performances, attracting over 18,000 attendees across the weekend.

Oversaw a team of staff, managed over 30 volunteers, and coordinated with vendors, ensuring smooth event operations and a seamless experience for all participants.

Managed coordination of contractors and vendors during setup and live operations, ensuring efficient and timely execution of logistical requirements across multiple event zones.

Served as Floor Manager for taekwondo qualifier events, overseeing event flow, athlete management, and real-time issue resolution to ensure a seamless experience for participants and spectators.

Marketed four venues, two of which were recognized as 'Best Bar of the Year' by the prestigious Manchester Food and Drink Festival.

Organized and staffed a stand at the university's 'Freshers' Fair,' successfully securing over 6,000 new members in just two days.

Launched a loyalty card program, incentivizing customers and driving rapid growth in customer engagement and retention.

Collaborated with emerging artists to co-produce club nights and live music events, enhancing venue appeal and supporting the local music scene.