LEGO NINJAGO
LEGO NINJAGO
DRAGONS RISING - LONDON, UK
Upon receiving this assignment, I couldn't contain my excitement. The inner child within me danced with joy at the opportunity to reconnect with my long-lost obsession: LEGO!
The brief focused on experience design and its creative technical realisation. Our primary focus revolved around conceptualising an immersive experience with an engagement mechanic to ignite our audience's imaginations and connect them with their kindred Ninjago Characters.
We created a plan to build to play with sound, colour and gamification, harnessing our expertise in electronics engineering and UI design, to construct a current-sensing plasma orb capable of reading energy! The orb was equipped with a voltmeter and custom CPU, interfacing directly with a digital vending machine capable of dispensing Ninjago figures, and providing a large video surface to enhance storytelling.
We developed a custom-coded script to detect increased electronic current when the orb was touched, triggering the audiovisual activation sequence. To enhance the plinth design we added an integrated touch screen, directional speakers, and pixel strip lighting, secured with an engineered 3D-printed mount.
Collaborating with Lego's legendary digital design team, we produced complimentary motion graphics and a series of character animations, elevating our call-to-action and enhancing navigation mechanics.
Upon smooth and successful installation at our first destination, Westfield London, crowds quickly gathered to marvel at the wonder of ‘Ninja-sensing-technology’, delighting both adults and children alike.
MEDIA CREDIT: CreateLDN
CREDITS: Executive Producer - Gem Live | Creative Production Partner - CreateLDN